We change behavior for Good.

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Turn energy waste into social good.

  • Posted by Ron Dembo
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The ugly truth is this: Canadians waste a LOT of energy. It’s exorbitant. There are lots of ways that we can reduce our consumption. Lots of programs put in place to educate. But we’re creatures of habit and convenience. And we keep on wasting and wasting and wasting… Transform waste into good Behaviors are easier

Give buildings the car treatment

  • Posted by Ron Dembo
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The automobile industry is teaching us a lot about information transparency and how to educate the masses. Surprising, we know. Every car – yes, every single one – on a car lot in North America has a mandatory Fuel Consumption sticker that, by law, informs potential buyers about each vehicle’s fuel economy. It’s also become

Good people are healthy people. It’s proven.

  • Posted by Ron Dembo
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In 2012, we launched a little something called GOODcoins. The world’s first social currency and a platform for behavioral change that sticks. We did it because we saw a direct correlation between GOOD behavior (exercise, environmental consciousness, social responsibility, etc.) and positive healthy outcomes (happiness, job satisfaction, reduced healthcare system pressures, better relationships, etc.). It

More Trees Means Less Carbon

  • Posted by Ron Dembo
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There is only one known way to take carbon OUT of the world: Trees. A Zero Carbon Britain report notes that all of the various technologies proposed to help achieve zero carbon by 2027 are either low or, at best, zero carbon emitters. “Forests are the only netnegative technology currently available,” says the report. With this in mind, tree-based offset schemes...

The link between corporate philanthropy and employee engagement

  • Posted by Ron Dembo
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Big companies want more (social) bang for their buck! The trend is undeniable: corporations are becoming more and more aware of the need to be both financially viable and socially responsible. We are seeing more companies than ever before link their corporate philanthropy initiatives with employment engagement strategies. Take the fictional company Goodcorp...

The Case of Villages in an Urbanized World.

  • Posted by Ron Dembo
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In 2008, more people were living in cities than in rural areas. By 2030, its expected that cities will hold nearly 5 billion citizens (two-thirds of the world’s projected population). From a climate change point of view, many argue that mass urbanization helps reduce per capita footprints...

Governments and Green Credits

  • Posted by Ron Dembo
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Can governments get citizens to care about carbon emissions? Today, many governments have lofty environmental initiatives to meet. They have great ideas and innovative programs; what they lack is citizen engagement. Programs are usually one of two trending: carbon taxes or personal carbon quotas. Instead of punishing for overages, what if we turned the...

Are all eco-resorts even?

  • Posted by Ron Dembo
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Recycled toilet paper and organic coffee doesn’t make a resort eco-friendly. Eco-travel is a hot market, but with not reliable rating system or regulatory body, the word “eco” is overused and misrepresented. For those who truly care about the sustainability and environmentally-conscious practices of their travel destination (and we ALL should), we think...