Zerofootprint and BIG on Green Partner for Earth Hour

April 16th, 2012
Zerofootprint Inc. and Big On Green Announce Innovative Program Linking Energy and Social Good  

Energy savings make a positive difference in Toronto’s priority neighborhoods.

March 29, 2012 (Toronto) What if you could cut energy costs and help others in need? A new program in Toronto makes it easy by measuring energy savings and applying them to projects in low-income communities. Kicking off this Earth Hour, Zerofootprint and BIG On Green, Toronto’s new green social enterprise, are launching “Turn Your Energy Waste Into Social Good”, an initiative that challenges homes and businesses to measure, compare and change their energy consumption and apply the savings to social good.

Anyone participating in Earth Hour can make a difference. If you plan on turning off the lights in your home or business on March 31 to celebrate Earth Hour, then visit, answer a few simple questions, and Zerofootprint will calculate your energy savings. Your dollar savings will be tallied along with those from other homes and businesses over the year. Charitable foundations and partners have the opportunity to support these dollar savings with investments in eco initiatives throughout Toronto with a focus on the priority neighborhoods, benefiting people and the planet.

Starting March 31, 2011, Zerofootprint and BIG on Green will begin the process of translating energy savings from homes and businesses into investments that will help lift people out of poverty and into the green economy.

“We’re sitting on a gold mine when it comes to money we waste on energy,” says Dr. Ron Dembo, Founder and CEO of Zerofootprint. “Turning energy waste into social good leverages this hidden resource and creates a new pocket of money for our social needs.”

The initiative is part of Zerofootprint’s Green Button campaign to provide open data to businesses and homeowners. U.S. President Barack Obama has promoted Green Button as a means to liberate data held by utility companies so that individuals and organizations can better understand and mitigate their carbon footprint.

To learn more about this program, watch Ron Dembo speak at Big On Green’s Earth Hour Symposium on March 31st, 2012 at 7:30 pm. To register your participation, visit

About Zerofootprint

Zerofootprint is a cleantech software and services company that makes environmental impact measurable, visible and manageable for corporations, governments, institutions and individuals. Our solutions mitigate environmental risk and drive cost reductions through behaviour change.

About Big On Green

BIG on Green is in the process of becoming the first worker owned green social enterprise designed specifically to facilitate the creation of green jobs in Toronto’s thirteen priority neighborhoods. It is based on a community economic development model that creates healthier and more environmentally sustainable communities by providing fair and decent employment with a focus on the green economy. To get involved, please email or visit

Media Contact: Sebastian Cushing Zerofootprint +1 416 365-7557 x194 Twitter: @zerofootprint Facebook: Zerofootprint